Customer Satisfaction Research is a primary focus of Boston Research Group's custom research services. We
recognize that maintaining current customers and recognizing their full value is a critical challenge. Boston
Research Group provides customer satisfaction research services designed specifically to provide the information
that you need to meet this challenge. We feel that customer satisfaction research should be more than just a report
card of "how you are doing," but also a strategic tool for increasing customer satisfaction with your products, your
services, and your company so that each customer's long-term potential can be realized.
Customer satisfaction research projects are designed to:
Identify the issues that are most important to your customers in contributing to their satisfaction.
Measure customer satisfaction with you and your top competitors on those key issues.
Identify which elements of satisfaction contribute most to overall satisfaction, purchase intent, brand preference, and other key issues.
Determine what would be required to increase satisfaction in primary areas of dissatisfaction.
Identify the characteristics of customers who are likely to move to a competitor so that remedial steps can be taken.
Identify the characteristics of customers who have growth potential (planned spending increases, expansion, leaving a competitor, etc.) so that the opportunity can be realized.