Like business-to-business research, Business-to-Consumer offers unique challenges. Typically this research is
conducted in the evenings or weekends, at times when respondents are very protective of their time and their privacy.
Often, respondents are very protective of their time and their privacy. Often, respondents do not differentiate
between market research and telemarketing efforts.
Boston Research Group recognizes these issues and is cognizant of the growing sensitivity to privacy issues both
as a legal and a practical issue. Interviewer training and sensitivity are key to successful consumer research.
Our goal is to make business-to-consumer research cost-effective for the client while maintaining a level of
professionalism and respect for the consumer community.
How This Approach Benefits You
We design our business-to-consumer research to:
Incorporate as many "dialing hours" as possible - our central U.S. location allows for a full staff from
5 pm Eastern Standard Time to 9 pm Pacific Coast Time.
Maintain the same high level of professionalism and respect as with our business-to-business research.
