Business-to-Business research presents special requirements that make this type of research unique. Typically,
customers are being contacted at their place of business and the topics are often either technical (computers,
networking, software development) or the language very industry-specific (banking, insurance, human resources).
Further, business-to-business research often means that we are interviewing your customers.
This requires that Boston Research Group provide the specific expertise and resources necessary to gather
information among business customers. We hold our business-to-business research processes to the highest possible
standard, to give our clients the assurance they need that their key constituencies will leave the research process
with a favorable impression.
How This Approach Benefits You
Our developed resources specific to business-to-business market research:
Our interviewers are specifically trained to conduct business-to-business interviews. For many, their workload
is 90% or more business oriented respondents.
Over 70% of all data collection explores technology, banking, healthcare and insurance; as such, interviews
are well versed on workplace technology.
Similarly, our senior consultants average over 15 years experience in business-to-business research.
