Understanding optimal pricing is essential to managing revenue and sales expectations, planning product line
resources, and preparing channels and distribution. By using both experimental designs and choice-modeling
techniques, Boston Research Group can assist you in understanding the price-elasticity of your product or services
given the competitive environment.
Information Provided
By understanding the direct relationship between price and demand, the following types of information can be
provided:
A price elasticity model (linear and non-linear) that illustrates how product demand rises and falls across a range of prices.
An understanding of which of your competitors is most impacted by changes in your pricing strategy and by what degree.
An understanding of how price elasticity may vary as a function of the target market (i.e., identification of price-sensitive or non-sensitive customers).
An understanding of how product/service features impact price sensitivity and elasticity.
